Bear Down Wildcats

The assets of college sports website network Scout Media are headed to one of its biggest rivals (CBS' 24/7)

Scout's most valuable assets are its contracts with the publishers who operate those team sites and its analysts that track recruits. The "vast majority" of Scout's contracts will be assumed by 247, a person familiar with the matter told TheStreet.

Of the few contracts that aren't immediately assigned to 247, most will be renegotiated, according to the source, who declined to be named because 247 and Scout have not yet finalized which contracts will be assigned. Any publisher contracts that remain with Scout's bankruptcy estate could be sold at a later date.

Scout's websites will operate on the debtor's web platform for six months as they get transferred over to 247, the debtor said in court

The most notable comment from that conversation may have been Terry discussing how they’re not currently looking to combine Scout’s and 247’s sites, even those covering the same team.

“[We’ll] absolutely keep running both of them,” he said. “These are two separate brands, two separate companies if you will within the CBS Sports family. Back in technology, marketing, sales, things of that nature, you know, we will share resources, but our first order of business is to give the Scout customers a great product and to stabilize that business for the employees. Fortunately for us, there isn’t a lot of overlap. We’re really strong in a market that they’re really weak in pretty much across the board. We have no plans of shutting down any site or merging them at this time. That’s something that we will discuss way down the road, once we get the business thriving.”

Terry said the two brands can coexist, and their different strengths will make both valuable.
“We’re big believers in the Scout brand,” he said. “247 Sports is quite a bit a different play, and we think that under the CBS Sports umbrella, those brands will do well

Merkin wrote:Just a matter of time, so many free sites with the same information.

ASUHATER! wrote:So it's basically boiled down now to 247/scout, yahoo/rivals, and espn.

wyo-cat wrote:

ASUHATER! wrote:So it's basically boiled down now to 247/scout, yahoo/rivals, and espn.

BDW premium is where it's at.