Spaceman Spiff wrote:How do you propose to change the character of the average Arizona fan?
If there's any immutable aspect of the discussion, it's the composition of the fanbase. Short of synthesizing a serum to create rabid UA football fans and dumping it into Pima County's water supply, fan behavior, interest and allegiance is a static factor.
Here is the rub..great question.
Well, I guess a cultural revolution is in order. It will take the AD and the Community to meet in the middle. It is not all on RR and the team to win(although that is important and helps).
You have to start with the kids. Carve out sections of the stadium for elementary school kids and youth programs. Provide tickets either free or super cheap. Those seats are going empty so make it up on concessions. This will take a partnership between UA and Districts. I know the Cards fill the upper decks with kids.
Then, build more community good will: Carve out sections for the military, first responders, and other populations that deserve economical or free entry.
Hit all the major radio stations, not just the sports stations, and provide interviews and talk about the "buzz" of the program.
Advertise to the Latino community. I feel that is untapped.
And yes, things can be done to create a funner "inside stadium" environment to attract the party goers that don't come in and leave early. Create a couple of red zone areas, 1 above 21 and 1 below 21, where folks can mingle with their buddies, and yes, serve alcohol to folks who are of age. Maybe limit it to 2 or 3 drinks to reduce risk. Maybe tickets to this zone can be sold as "standing room only." You might even have to clamp down a bit on the tailgating and not allow the pop-up night clubs that are springing on on the mall.
Work out a co-branded service between UA and Uber or Lyft where folks can park at the area malls and take a discounted Uber or Lyft to/from the game.
Lobby Larry Scott to get a concession from TV networks to allow a school to select one game per year where the home school sets the time. The TV networks are reeling from chord cutters and may be willing to conceed some to the conferences to help improve the stadium experience.